Week 9: Methodologies for thinking and development processes
Lecture:
Make notes and reflect on the answers given by the creative practitioners. Take inspiration from the answers that resonate with you the most and use them as a springboard to develop your own project. Use the Ideas Wall freely to discuss, ask questions and share ideas.
Please describe a case study where innovative design thinking and fresh insight enabled a
surprising project outcome.
Torsten Posselt (FELD):
Reebok project in Boston with a kinetic logo concept.
Initial idea rejected by the CEO, leading to a significant pivot.
Emphasis on adaptability, strategic shifts, and overcoming failure.
Matthew Jones (Accept and Proceed):
Data-driven campaign for Rapha, exploring the Tour de France data.
Use of hidden narratives to engage users and create a stronger connection.
Encourages the discovery of stories within design, fostering resonance.
Wouter Dirks (Studio Dumbar):
University of Twente logo design focusing on the campus experience.
Creation of a universe of elements rather than a traditional word mark.
Shifting the emphasis from a strong mark to showcasing what makes the university special.
As a reflection reflection these practitioners showcase a range of different approaches that highlight versatility.
