Week 1: Introduction
In this first weekly challenge of the new module GDE720, we look into typography and lettering, exploring our hometowns or nearest cities and capturing the essence of these places through the use of typographic design. The task is simple yet engaging – document a diverse array of letterforms, ranging from the historic to the contemporary. Seek out at least ten examples that speak to the identity of your locale, whether it's a weathered sign on a forgotten shop or the sleek lettering of a new, trendy bar.
My hometown of Caerleon, in South Wales, is a village built from Roman ruins, featuring a Roman Amphitheatre and Barracks in the heart of the village. Needless to say, the style of typography featured in the village has elements of traditional typefaces like Times New Roman. As this village is popular for tourism, there are also more practical styles of types for public use.
Chosen examples:
National Roman Legion Museum, High St, Caerleon, Newport NP18 1AE
The front signage of the National Roman Legion Museum in Caerleon stands out with
is mix of history and design. On the museum’s front, the use of a serif typeface brings
a classic touch, fitting in smoothly with the Celtic vibe of this ancient village. The serif,
with its refined strokes, echoes an aesthetic reminiscent of old inscriptions and
Celtic knots. This purposeful choice in typography links the museum with Caerleon’s
rich Celtic heritage, seamlessly blending the past and present in a way that’s both informative and visually appealing.
Caerleon Sign, B4236, Caerleon, Newport NP18
The signage for Caerleon also features a serif style font – offering subtle touch of history. The small lines and curves at the ends of each letter echo the architectural details and cultural richness that make Caerleon so special. This choice is deliberate and embraces its heritage.
Tourist information sign, High St, Caerleon, Newport NP18 1AE
Caerleon's rich history makes it a popular tourist spot. Because of this, the typography in the village is designed to look good while still being easy to read, catering to the many visitors who come to explore its historical charm.
Conclusion:
In the first research task of GDE720, we looked into typography, exploring the letters that define our hometowns. Caerleon, with its Roman ruins, became a captivating canvas. From traditional Times New Roman to modern practical fonts, the village's typography echoed its role as a living history book and tourist hotspot.
The chosen examples, like the National Roman Legion Museum signage, showcased intentional typography. The serif typeface blended classic strokes with Caerleon's Celtic vibe, connecting the museum to the village's deep roots.
Even in broader signage, the serif font paid homage to Caerleon's architecture and culture. Serving both aesthetics and functionality, it ensured tourists could easily navigate the historical charm of the village.
In a summary, the typographic journey through Caerleon wasn't just about fonts; it uncovered it’s own historical relevance connecting the reader to this historical place.
